Introductions in emails should include basic information, such as the name of the person sending the email, and should highlight what value the email writer will provide to the individual or organization he or she is contacting. As with cover letters, resumes and other introductory documents, emails should include basic information, and be as specific and concise as possible. Most emails, like other introductory documents, are going to busy people who will want to see what a relationship will bring to them.
Introductory emails should be brief, polite and professional. They should begin with an opening statement that provides the name of the individual and reason for writing. Introductory emails should strive to retain the reputations of all recipients on the opposite end, and should allow recipients to see that they will derive some benefit from the interaction. Emails should then include a brief summary stating specific benefits that all parties will receive by forming a relationship. This part should contain a well-researched component that alleviates time for recipients spent on researching and compiling information. Ideally, introductory emails are divided into two paragraphs. The first introduces the author to the other party, and the second concludes with a call to action that highlights how the parties can help each other.