In addition to making calls, modern telephones or cell phones are used for sending and receiving text messages, taking pictures, accessing the Internet, downloading applications, sending and receiving emails, recording audio and video, and playing songs. The telephone also plays a very important role in the modern marketing world.

The communication culture has largely been influenced by the modern technological advancements in telephones. Now, more than 80 percent of people use their phones for texting, and more than 29 percent use it for online banking. These options and future applications are expected to bring some major changes in the world of telecommunication.