The online shopping experience is different from traditional shopping in that it requires no travel, enables quick price comparisons and allows shoppers to buy clothing from any location that has an Internet-enabled device. Unlike traditional stores, online stores do not allow customers to pay with cash or inspect items in person.

Location is one of the most important differences between online shopping and traditional shopping. Customers do not need to visit a specific location to shop online; they can shop whenever they have an Internet connection at home, at the office or on the go. The location flexibility of online shopping saves time and increases convenience for busy consumers. Online stores also allow customers to shop at any time of the day or night.

The digital nature of online shopping prevents physical interaction with the product. Customers who are not willing to gamble on size or quality must visit a brick-and-mortar location to try on clothing or test out products before ordering online.

The majority of online shopping outlets do not allow the instant gratification of the traditional shopping experience. Online shoppers must wait for the order to be processed, shipped and delivered, while traditional shoppers walk out of the store with the item in hand.