The name "The Avengers" was suggested by the Wasp (Janet van Dyne) in "Avengers Volume 1, #1" which was published in 1963. In her dialogue, the Wasp suggested a "colorful and dramatic" name for the newly formed crime fighting group of superheroes, which, at the time, included Ant-Man, Iron Man, the Hulk and Thor.

Since its fictional formation and real-world first edition publication in the 1960s, the Avengers franchise has become a major and enduring hit for Marvel Comics. Marvel's first film adaptation of the comic, titled "The Avengers," was the studio's highest grossing film at the time it was released.